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Legal marketing made eas(ier)
Would it be okay if I showed you how to make marketing your practice easier? How to get the same (or better) results with less effort? So you don’t overwork yourself or hate what you’re doing and stop...
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3 a day
Marketing your law practice doesn’t require you to do big, difficult, or time-consuming things. At least not all the time. As I regularly note, you can accomplish a lot in just 15 minutes a day. The...
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A simple marketing plan
It’s got to be simple or you won’t do it, right? At least not consistently. You can always do more if you want to, but if you’re pressed for time or don’t want to do anything else, this plan can...
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Start before you’re ready
You want to create a new and improved marketing plan. You do some research, talk to some people, figure out the steps, allocate funds, set some goals, and schedule time to do what you need to do....
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How do you know if it’s working?
Everyone says, “Do more of what’s working and let go of (or change) what isn’t”. I said it myself yesterday. But how do you know if something is working? Sure, the numbers. Your return on investment....
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Your marketing plan
One of the biggest components of a marketing plan is the allocation of resources. How much time or money will you allocate, and on what? This will depend on the marketing methods you use, your...
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If your clients wrote your marketing plan
Your clients know what they want (and don’t want) from you and can give you insights into what you can do to attract more clients like them. Which is why you should survey your clients and find out...
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Is niche marketing right for you?
Lawyers can learn a lot about marketing by looking at what other professionals and businesses do to market their products and services. Real estate brokers and agents, for example, use a method of...
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Plan 9 From Mars
For some reason, when I thought about the idea of planning (for next year), I thought of the title of what many consider the worst science fiction movie of all time. I only watched a few minutes,...
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How to get great clients
You may be very good at marketing, write great copy (or hire great copywriters), invest time and money getting more leads, and a host of other things that make your phone ring. But as good as that...
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